Once upon a Azeema is an immersive retail experience in AlUla's Art district in AlJadidah.
Our retail journey is centered around story-telling and so the store is set up as a walk-through an Azeema in a traditional Saudi house in the period between 1980 to 2000.
You get to shop the most gorgeous pieces by some of the region's most talented designers.
From ready-to-wear to fine jewlery to beauty and home decor. A true 360 experience inspired by us.